Monthly Archives: December 2014

An Online and Personalised Christmas…

Ian Sparham, Research Director, considers the eternal Christmas headache for any market research professional... When, exactly, can you do Christmas shopping?

I like Christmas. There, I said it. I will always defend the ritualistic gluttonous eating, drinking, Christmas songs, massive gaudy light displays and, at time…

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Why everybody’s talking about the female consumer…

Ellie Inman considers the role of the female consumer & gives her perspective on the recent MRS event, ‘Targeting Women in Traditionally Male Categories’

Last week, fresh off the plane from fieldwork, I made my way across London to the MRS Head Office for an evening of ‘Targeting Women…

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