Monthly Archives: May 2015

Coping with Choice Overload

Anne Coveney, Optimisa’s Head of Quantitative Research, explains how consumers are navigating in a world of endless choice and how can brands help them…

In recent posts, we’ve touched on the issue of choice overload – that is, the proliferation of products, services and channels and their potentially paralysing…

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Spoilt for Choice?

Nicky Spicer, Optimisa’s Head of Qual Research, explores whether abundant choice creates consumer empowerment or decision paralysis…

It’s official: We now spend more time accessing technology than we do sleeping.  That’s according to figures from the Ofcom Digital Day 2014 – which…

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