Monthly Archives: July 2015

Modern Life is Rubbish (part 1)

Richard Fincham presents the first in a series looking at the most frustrating 21st century customer service experiences, exploring how these have evolved and what brands can learn from them…

(This opening gambit  is an impressive way to dress-up the universal truth that this is a rant, but seriously these Blur puns have got no…

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I don’t know what to call this new service or product…. But, hey what’s in a name? Right?

Well, quite a lot actually. It’s central to brand recognition, it (sub)consciously evokes brand values. Its ability to be easily recognised, stated and shared (oh, and spelt!) will be key in developing and growing the brand. Ian Sparham comments…

All products and services are seeking a brand name that evokes a strong (positive) emotional response from target consumers. Brands or brand names can quickly…

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