Monthly Archives: October 2015

Think more like Bruce Lee

Rebecca Reynolds, Associate Director, explains her qualitative research philosophy…

“Empty your mind. Be formless, shapeless, like water. Now you put water into a cup, it becomes the cup. You put water into a bottle,…

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The benefits of being dual

Ellie Inman, Senior Research Executive, discusses her experiences learning the tricks of both the qualitative and quantitative trades…

Du-al Adjective – Composed of two like or complementary parts, usually in pairs. Some things just work better in twos. Like a gin and tonic,…

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