Monthly Archives: January 2016

Understanding the secret lives of 4 year olds

Charlotte Jones tells us her top tips for conducting qualitative research with children…

Trying to be ‘down with the kids’ in research, as in life, is tricky. Using phrases like ‘down with the kids’ is apparently an immediate…

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Black Friday: Did they or didn’t they shop…

This year’s Black Friday saw a shift from high street to online, a spreading out in deal availability (before and after the big day), and some retailers choosing to opt out entirely*. Post-Christmas we caught up with our intrepid shoppers Rachel, Jonny and Kathryn to see how they fared…

Jonny Watts: Didn’t plan to shop, but did! Despite flying the ‘Won’t Shop’ flag in my pre-Black Friday blog, the combination of an untouched salary…

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