Category Archives: general

Lessons from a chat with Bill Bryson

Milena Puerta comments on what lessons can be learnt for market research from the author and MRS conference speaker…

The MRS annual conference is a hotly anticipated event in any researcher’s calendar. This year was no exception and the conference came to a close…

Read More

Train Etiquette

Sammy Cattlin shares her hints and tips on surviving the daily commute to and from the office….

Commuting to work, is a necessary evil and the bane of the working week for many professionals. On average we spend about a year of…

Read More

My experience of complaints…

Jon Pickup, our in-house expert on complaints handling research, explains how a good service isn’t just about getting your problem resolved…

I’m really not one for making formal complaints. It’s not so much that I have the stereotypical British ‘stiff upper lip’ – more that something…

Read More

First 6 months in research…

Our class of 2015 Grads talk us through their experiences as new starters in the market research industry, and what they’ve learnt so far…

Starting a new job is always scary. What do you wear? How do you act? There are new rules to understand, a new environment to…

Read More

Next year I want something different for Valentine’s

Coinciding with our belated Optimisa Valentine’s quiz, resident romantic, Gemma Allen, discusses her views on Valentine’s Day and wonders whether it’s time for retailers to review their gift selling strategy for this special day…

I like Valentine’s Day – or at least the concept of Valentine’s Day – not the roses and rubbish that go with it, but I…

Read More