Category Archives: general

The benefits of being dual

Ellie Inman, Senior Research Executive, discusses her experiences learning the tricks of both the qualitative and quantitative trades…

Du-al Adjective – Composed of two like or complementary parts, usually in pairs. Some things just work better in twos. Like a gin and tonic,…

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Modern Life is Rubbish (part 1)

Richard Fincham presents the first in a series looking at the most frustrating 21st century customer service experiences, exploring how these have evolved and what brands can learn from them…

(This opening gambit  is an impressive way to dress-up the universal truth that this is a rant, but seriously these Blur puns have got no…

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My Fear of Missing Out

Michelle Norman, CEO of Optimisa Research, explores the perils of decision-making in a world of endless choice…

One thing you should know about me is that I’m an acute sufferer of FOMO – otherwise known as the ‘Fear of Missing Out’.  I…

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Take A Break

Sharron Worton, Research Director mulls the benefits of taking the time to reflect, think and chat.

I’ve decided that from now on, I’m going to make better use of my breaks – whether that’s coffee, tea or lunch. I can hear…

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