Category Archives: insights

21st century drivers of trust

Jessica Hicks, Research Executive, navigates then minefield of trust in brands and identifies three key drivers…

Recently I had the opportunity to co-moderate self-funded groups on the topic of consumer decision making and the section I focussed on was what builds…

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Whatever happened to trust?

Michelle Norman, CEO of Optimisa Research, explores what trust means to the modern day consumer and the growing power of the consumer collective

Back when I first started my research career in the mid 80s whenever we asked consumers the main reasons for choosing a particular brand, they…

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Uncovering the Unconscious

Looking for a good deal has become socially acceptable behaviour, but are people trying as hard as they think they are? Richard Fincham comments…

People will always have things they like to say they do, but don’t actually do. Those little white lies that we tell ourselves, as much…

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Coping with Choice Overload

Anne Coveney, Optimisa’s Head of Quantitative Research, explains how consumers are navigating in a world of endless choice and how can brands help them…

In recent posts, we’ve touched on the issue of choice overload – that is, the proliferation of products, services and channels and their potentially paralysing…

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