Category Archives: insights

Whatever happened to trust?

Michelle Norman, CEO of Optimisa Research, explores what trust means to the modern day consumer and the growing power of the consumer collective

Back when I first started my research career in the mid 80s whenever we asked consumers the main reasons for choosing a particular brand, they…

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Uncovering the Unconscious

Looking for a good deal has become socially acceptable behaviour, but are people trying as hard as they think they are? Richard Fincham comments…

People will always have things they like to say they do, but don’t actually do. Those little white lies that we tell ourselves, as much…

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Coping with Choice Overload

Anne Coveney, Optimisa’s Head of Quantitative Research, explains how consumers are navigating in a world of endless choice and how can brands help them…

In recent posts, we’ve touched on the issue of choice overload – that is, the proliferation of products, services and channels and their potentially paralysing…

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Spoilt for Choice?

Nicky Spicer, Optimisa’s Head of Qual Research, explores whether abundant choice creates consumer empowerment or decision paralysis…

It’s official: We now spend more time accessing technology than we do sleeping.  That’s according to figures from the Ofcom Digital Day 2014 – which…

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My Fear of Missing Out

Michelle Norman, CEO of Optimisa Research, explores the perils of decision-making in a world of endless choice…

One thing you should know about me is that I’m an acute sufferer of FOMO – otherwise known as the ‘Fear of Missing Out’.  I…

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