Category Archives: insights

Spoilt for Choice?

Nicky Spicer, Optimisa’s Head of Qual Research, explores whether abundant choice creates consumer empowerment or decision paralysis…

It’s official: We now spend more time accessing technology than we do sleeping.  That’s according to figures from the Ofcom Digital Day 2014 – which…

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My Fear of Missing Out

Michelle Norman, CEO of Optimisa Research, explores the perils of decision-making in a world of endless choice…

One thing you should know about me is that I’m an acute sufferer of FOMO – otherwise known as the ‘Fear of Missing Out’.  I…

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