Category Archives: research

Being Bold

Charlotte Jones on the importance of brands being bold and fearless...

At Optimisa one of our core values is to be fearless. We aim to be brave in what we do by constructively challenging colleagues, and…

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What lies beneath…

Following our Brand Love series, we’re casting the spotlight on some of the technologies stepping out of the laboratories and into the world of market research to help dig beyond simply what consumers tell us…

Perhaps one of the more well-known examples is eye tracking – the monitoring and tracking of unconscious eye movements to determine which aspects of a…

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Date, Marry, Avoid

Kathryn Bottomley and Sammy Cattlin discuss some of the main talking points from our recent Brand Love client event.

Our recent client event on brand love was full of intellectual twists, and of course we couldn’t let our unsuspecting audience start a debate on…

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