Category Archives: research

Black Friday: Did they or didn’t they shop…

This year’s Black Friday saw a shift from high street to online, a spreading out in deal availability (before and after the big day), and some retailers choosing to opt out entirely*. Post-Christmas we caught up with our intrepid shoppers Rachel, Jonny and Kathryn to see how they fared…

Jonny Watts: Didn’t plan to shop, but did! Despite flying the ‘Won’t Shop’ flag in my pre-Black Friday blog, the combination of an untouched salary…

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Black Friday: Will Shop, Won’t Shop, Might Shop

With less than a week to go until Black Friday, amid much speculation as to how this year’s sales will fare versus last year, there’s been much internal debate about the relative merits of the ‘consumer (-ism?) event of the year. Here to present their views are, Rachel, Jonny & Kathryn…

Rachel Levy: Will Shop Like a lot of people I love getting good deals, but I never feel I have enough time to search through…

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Think more like Bruce Lee

Rebecca Reynolds, Associate Director, explains her qualitative research philosophy…

“Empty your mind. Be formless, shapeless, like water. Now you put water into a cup, it becomes the cup. You put water into a bottle,…

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