Category Archives: research

First 6 months in research…

Our class of 2015 Grads talk us through their experiences as new starters in the market research industry, and what they’ve learnt so far…

Starting a new job is always scary. What do you wear? How do you act? There are new rules to understand, a new environment to…

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Understanding the secret lives of 4 year olds

Charlotte Jones tells us her top tips for conducting qualitative research with children…

Trying to be ‘down with the kids’ in research, as in life, is tricky. Using phrases like ‘down with the kids’ is apparently an immediate…

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Black Friday: Did they or didn’t they shop…

This year’s Black Friday saw a shift from high street to online, a spreading out in deal availability (before and after the big day), and some retailers choosing to opt out entirely*. Post-Christmas we caught up with our intrepid shoppers Rachel, Jonny and Kathryn to see how they fared…

Jonny Watts: Didn’t plan to shop, but did! Despite flying the ‘Won’t Shop’ flag in my pre-Black Friday blog, the combination of an untouched salary…

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Black Friday: Will Shop, Won’t Shop, Might Shop

With less than a week to go until Black Friday, amid much speculation as to how this year’s sales will fare versus last year, there’s been much internal debate about the relative merits of the ‘consumer (-ism?) event of the year. Here to present their views are, Rachel, Jonny & Kathryn…

Rachel Levy: Will Shop Like a lot of people I love getting good deals, but I never feel I have enough time to search through…

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