Category Archives: research

My Fear of Missing Out

Michelle Norman, CEO of Optimisa Research, explores the perils of decision-making in a world of endless choice…

One thing you should know about me is that I’m an acute sufferer of FOMO – otherwise known as the ‘Fear of Missing Out’.  I…

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An Online and Personalised Christmas…

Ian Sparham, Research Director, considers the eternal Christmas headache for any market research professional... When, exactly, can you do Christmas shopping?

I like Christmas. There, I said it. I will always defend the ritualistic gluttonous eating, drinking, Christmas songs, massive gaudy light displays and, at time…

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Why everybody’s talking about the female consumer…

Ellie Inman considers the role of the female consumer & gives her perspective on the recent MRS event, ‘Targeting Women in Traditionally Male Categories’

Last week, fresh off the plane from fieldwork, I made my way across London to the MRS Head Office for an evening of ‘Targeting Women…

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The Return of Project Big Foot

Michelle Norman, CEO of Optimisa Research

Remember 2009? It may not seem that long ago, but then the world moves at warp speed. Gordon Brown had yet to be usurped by…

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