ORator: Our Blog

Take A Break

Sharron Worton, Research Director mulls the benefits of taking the time to reflect, think and chat.

I’ve decided that from now on, I’m going to make better use of my breaks – whether that’s coffee, tea or lunch. I can hear…

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An Online and Personalised Christmas…

Ian Sparham, Research Director, considers the eternal Christmas headache for any market research professional... When, exactly, can you do Christmas shopping?

I like Christmas. There, I said it. I will always defend the ritualistic gluttonous eating, drinking, Christmas songs, massive gaudy light displays and, at time…

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Why everybody’s talking about the female consumer…

Ellie Inman considers the role of the female consumer & gives her perspective on the recent MRS event, ‘Targeting Women in Traditionally Male Categories’

Last week, fresh off the plane from fieldwork, I made my way across London to the MRS Head Office for an evening of ‘Targeting Women…

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The Return of Project Big Foot

Michelle Norman, CEO of Optimisa Research

Remember 2009? It may not seem that long ago, but then the world moves at warp speed. Gordon Brown had yet to be usurped by…

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