ORator: Our Blog

Coping with Choice Overload

Anne Coveney, Optimisa’s Head of Quantitative Research, explains how consumers are navigating in a world of endless choice and how can brands help them…

In recent posts, we’ve touched on the issue of choice overload – that is, the proliferation of products, services and channels and their potentially paralysing…

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Spoilt for Choice?

Nicky Spicer, Optimisa’s Head of Qual Research, explores whether abundant choice creates consumer empowerment or decision paralysis…

It’s official: We now spend more time accessing technology than we do sleeping.  That’s according to figures from the Ofcom Digital Day 2014 – which…

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My Fear of Missing Out

Michelle Norman, CEO of Optimisa Research, explores the perils of decision-making in a world of endless choice…

One thing you should know about me is that I’m an acute sufferer of FOMO – otherwise known as the ‘Fear of Missing Out’.  I…

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Take A Break

Sharron Worton, Research Director mulls the benefits of taking the time to reflect, think and chat.

I’ve decided that from now on, I’m going to make better use of my breaks – whether that’s coffee, tea or lunch. I can hear…

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An Online and Personalised Christmas…

Ian Sparham, Research Director, considers the eternal Christmas headache for any market research professional... When, exactly, can you do Christmas shopping?

I like Christmas. There, I said it. I will always defend the ritualistic gluttonous eating, drinking, Christmas songs, massive gaudy light displays and, at time…

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