ORator: Our Blog

Why everybody’s talking about the female consumer…

Ellie Inman considers the role of the female consumer & gives her perspective on the recent MRS event, ‘Targeting Women in Traditionally Male Categories’

Last week, fresh off the plane from fieldwork, I made my way across London to the MRS Head Office for an evening of ‘Targeting Women…

Read More

The Return of Project Big Foot

Michelle Norman, CEO of Optimisa Research

Remember 2009? It may not seem that long ago, but then the world moves at warp speed. Gordon Brown had yet to be usurped by…

Read More