ORator: Our Blog

Being Bold

Charlotte Jones on the importance of brands being bold and fearless...

At Optimisa one of our core values is to be fearless. We aim to be brave in what we do by constructively challenging colleagues, and…

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What lies beneath…

Following our Brand Love series, we’re casting the spotlight on some of the technologies stepping out of the laboratories and into the world of market research to help dig beyond simply what consumers tell us…

Perhaps one of the more well-known examples is eye tracking – the monitoring and tracking of unconscious eye movements to determine which aspects of a…

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How to keep the spark alive

At our recent Brand Love Event, Greg Rowland, founder of The Semiotic Alliance kindly agreed to be our guest speaker and gave a memorable presentation, grounded in Semiotics, about how brands can keep the spark alive…

Semiotics explores the world in which brands sit. It is the study of the powerful meanings hidden away in cultural signs, symbols and stories. With…

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Date, Marry, Avoid

Kathryn Bottomley and Sammy Cattlin discuss some of the main talking points from our recent Brand Love client event.

Our recent client event on brand love was full of intellectual twists, and of course we couldn’t let our unsuspecting audience start a debate on…

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